Missing a potential lead to form abandonment translates to lost business, which is why form abandonment is a critical component of conversion rate optimization. Form abandonment is most likely the leading driver of lost revenue online for your company — esp. considering studies suggest, on average, over 2 in 3 form visitors leave before completion.
FormTracks helps you capture partial entries and convert extra leads from your existing web form in just a few clicks.
Apart from helping you capture 100% of leads that fill out your forms, our plug-n-play solution also enables you to increase your conversion rate with power-ups (i.e. Save & continue later, Auto follow-up emails )
Learn more about how-to easily track, optimize & convert more leads from your forms, with FormTracks. It takes just 90 seconds to setup, and you’ll never miss another opportunity™
Here’s how to easily track form abandonment in Google Tag Manager.
Ready to start capturing & tracking leads from your forms? With Google Tag Manager and FormTracks, it just takes a couple clicks!
Add your website: As a preliminary step to setting up form abandonment in Google Tag Manager, you’ll need to just login to FormTracks & visit the Domains page and add your website where indicated in the screenshot below.
You can take this one step further by using FormTracks to send Auto follow-up emails or create Retargeting ads, so you can automatically recover abandoned form leads.
Many of you are probably already well acquainted with GTM: every interaction you want to track needs a tag (and sometimes, a trigger). For the sake of simplicity in this example, we’ll assume you want to trigger form abandonment tracking on all web forms, so the default “All Pages” trigger should be fine — you won’t need to create or change any triggers. If you want to track all form entries and form abandonment with GTM, you’ll need to create a Tag; here’s how to make one:
Use HubSpot Forms, Webflow, Typeform or some other form builder? FormTracks is compatible with any form builder & website platform: click here to browse form tracking instructions for other platforms!
Make every click count and get more out of your existing web forms + marketing efforts with FormTracks: the all-in-1 form abandonment tracking & optimization platform.